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IN THIS ISSUE:
Four steps to killer affiliate marketing, five Steps to make your content worth its weight in gold, "insider" affiliate SEO tricks and the science of getting rich. All this and MUCH MORE in this issue of Mind Gold News!

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Ralph Zuranski Mind Gold Consultant
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IN THIS ISSUE:
All about drop-shipping, getting the most money out of your ebooks, the value of affiliate marketing for retiree income, what to look for when getting your first credit card merchant account for your business—all this and MORE in this week’s issue of Mind Gold News.

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Have you always dreamed of owning your own business, having the time and money to visit exotic locations and being able to fly first class?

If you love traveling, live in or near a city with a large national or international airport, and you have the kind of lifestyle that lets you pick up and go on a moment’s notice, then you might want to think about starting your own business as an “air courier”.

What is an air courier? It’s a person who is hired to transport a specific item from one destination to another, within a specified deadline.

And, before you start imagining sinister men in trench coats carrying guns with silencers, and beautiful foreign women transporting secret microchips, let me reassure you that traveling as an air courier is 100% legal and aboveboard!

What you are asked to transport varies tremendously — it can be almost anything — legal documents such as letters or business contracts, children going from one country to another, medicine that was forgotten during a vacation, reports, computer disks, product prototypes — the list is endless.

In fact, because of the “instant gratification” mindset today where we are used to information and communication that travels faster than the speed of light, air courier companies have seen their businesses grow tremendously over the last ten years. What that means for you is increased opportunities for free travel.

Who can become an air travel courier? Anyone who is over 18, holds a valid passport and who is in good health. It also helps if you’re flexible and can pick up and travel on very short notice.

Why is this a wonderful opportunity?

When sending a package by air, the shipper has two options — the first is to send the package as “cargo.” Cargo travels alone (especially since the tragedy of 9/11), is shipped in bulk in large containers that usually aren’t sent until the container is full, in order to maximize revenues for the airlines.

In addition, especially when cargo is sent overseas, there are sometimes long delays getting the package through customs, there are endless regulations that must be followed, inspections that must be passed, etc.

For the air courier companies, who have to make sure the package is not only delivered, but reaches the intended recipient as quickly as possible, these delays are unthinkable. (If they don’t make their deadlines, then their competitors will. Think of the slogan from one such company…”when it absolutely, positively has to be there overnight…”)

On the other hand, if the same item is considered “personal baggage” and is carried with a ticketed passenger, it arrives with the passenger, and generally passes through customs quickly, without all the delays.

Plus, a person can book a ticket for a specific flight arriving at their destination at a specific time — not so for cargo. Which means that a shipment that could take days or weeks if it’s classified as cargo, can take hours instead because it’s classified as baggage.

Because very few of the air courier companies have the resources to employ full-time couriers, the industry itself has come to rely on freelance air couriers, which, even when having to pay someone to travel, and covering the cost of their airfare, is still a better ROI when compared against the paying full-time wages, holiday and sick pay, insurance and all of the other costs involved with having employees.

This is where you come in.

As an air courier, you are providing a valuable service in a growing market. And from the traveler’s point of view, you might find yourself flying to Paris one day, and Hong Kong a week later!

Once you’ve been hired, the process is pretty simple: the company contacts you, to check your availability. When you confirm, they book the flight and let you know when to be at the airport. You’re met at the airport by a representative, who gives you your ticket, a list of item or items you’re transporting, and your baggage claim tickets. They’ll usually even have checked you in, saving you many hassles. You get to sit in first class, and enjoy the flight. That’s it. You don’t have to contact the recipient in the city you’re flying to, actually pick up the package on your way to the airport, or do anything other than be responsible for it going from one airport to another.

At your destination, you’ll be met by another company representative, who will take the baggage claim tickets, and give you your return ticket.

How long do you get to stay? That depends on you and the air courier company. Sometimes your schedule will be tight — you may only get hours between flights. Other times, you’ll have a day or two. Obviously, as your reputation increases and the companies you work for know that they can rely on you, you have more room for negotiating.

There are several ways to get started. There are actually companies who recruit air couriers, and the fees for joining are usually nominal. The benefits of going through a certified company can be many. For example, they often provide information that it could take you a long time to figure out on your own. They also offer forums, newsletters and other resources to help you succeed. Because they have built a reputation, you might find it easier to get started in the business by working for one of them at first.

But, you can also find the information completely on your own, and start off freelancing. Look in the yellow pages for air couriers that are located near your local airport. Figure out where you’d like to travel to, and make a list of the locations they serve. Because there are companies who transport items both internationally or just within the states, where you travel is largely going to be a matter of personal choice.

Also, make sure that you investigate each company before applying with them. You want to make sure that they are a solid business, with a good reputation. Once you’ve narrowed down your choices, get on the phone, and find out what their application process is. Many companies today prefer that you apply online. Whatever the process is, make sure that you provide them with all the information they request.

Timely tip: After submitting your application, follow up with a thank-you letter, on your new “company” letterhead. Remind them of your availability, that you can accept short or no notice flights. Find a way to position yourself above that of the other couriers.

Once you’ve gone through the process the first time, you’ll have a much better idea about which other companies you want to apply to and how to hone your interview skills. (So don’t make your first application with the biggest company that you want to work for the most.) Obviously, if you limit yourself to one or two companies, you’ll also be limiting the amount of work you’ll get and the locations you can travel to.

Timely Tip: Put together a database of the companies you’ve applied to, the date you applied, and contact information. Follow up with the company regularly, but don’t be a pest.

Once you’ve been hired, don’t be surprised if you start getting calls within the first couple of weeks. There is a growing need for professional, responsible air couriers.

Here are some things to keep in mind when you start working:

1. Be professional. Remember that while shorts and flip flops may be comfortable for vacationers, you’re working and representing the air courier company.

2. Often the only baggage you get to take with you is hand carried. Invest in microfiber clothing in basic colors, and learn to pack essentials only. If you do get to stay for longer than a few days, you can always pick up some essentials once you’re there.

3. Give your own business card to the company representative in the country you travel to, and make sure that your email and voice mail information is included.

4. Apply to all the companies you’ve decided you want to work for, and then follow up with the ones that haven’t contacted you regularly — perhaps a polite letter or even a one-page newsletter that lists the latest on industry related news.

5. Stay organized. Don’t over commit yourself, and try never to have to cancel a trip.

Being an air courier is a great way to make money and see the world. Bon Voyage!

One key for business success using eBay is sourcing products to sell. The first questions eBay sellers should ask themselves are: “What can I sell?” and “Where can I buy?”

There are two kinds of sellers on eBay, garage sellers and business sellers. Garage sellers are people who sell products they are not going to use any more and that are usually not new. Garage sellers are not profit driven, their main objective is usually to get rid of some stuff they don’t need. They will be happy to make some money by selling something that is no longer useful to them. On the other hand, business sellers are people who will buy and sell products for profit, they consider eBay a business and need to earn profit on the products they sell.

The first key to success for business sellers is an old marketing rule, RESEARCH. The products you need to sell are products that eBay buyers will want to buy. Apart from being a massive market place, eBay offers you a cheap source of research that you can conduct without moving from your computer.

If you are a business seller, it is fundamental that you spend some time researching before you decide which products you want to sell. Follow these research guidelines:

1. Search for the categories that are most popular. The first index is the number of listings that exist under each category. In addition, you need to look at how many bids the products have.

2. Look at the ratings of the sellers who are listing products in each category and study their profiles. See how many products they are selling and how many products they have sold in the past.

3. Analyze prices. You need to become an expert in your category and you need to know at which price a product is worth buying as well as the expected final winning price of your auction.

4. Select no more than one or two categories. “Specialization” is another basic rule of marketing. It is better to become an expert on something, as this will inspire confidence and trust in your potential customers. Online marketing is all about trust.

For conducting good research, you need time and organization. There are different software programs in the market that can help you save time as well as optimize your research.

Now that you are becoming an eBay expert and have conducted a proper search, you are almost ready to start your business. Before starting to sell, you need to buy! Here are some ideas from where you can source products:

1. Write your own e-book and sell it. If you have any passion or are an expert on a subject for which you can find a niche in eBay, do not hesitate to spend some time on writing your own book. The advantage of this is that after your initial time investment, you can sell and sell copies of the book without having any additional costs. Selling information products is one of the most profitable businesses. Even if you are not an expert writer, you can find other people who can write the book for you.

2. Use drop-shipping. There are wholesalers that will sell you products and send them to the address that you tell them. The advantage of this source is that you do not need to carry inventories, so your investments are minimized. After your auction is finished, you send them your customers address and they will do all the shipping. If you decide to use this kind of source, you need to make sure that your auctions winning price can be higher than the price you will pay for the articles. At minimum you should expect to double your costs.

3. Buy from eBay. Many eBayers success comes from knowing how to buy well on eBay and sell the same products at a higher price. If you know your category very well, you can easily find opportunities that will allow you to buy and resell making profit. Again, solid research is fundamental.

4. Buy Asiatic products. If you are willing to carry some inventories, you can invest on Asiatic products and buy them for a very cheap price. You can easily start importing Asiatic products from the Internet at www.alibaba.com.

5. Sell local products. If you live in an area that produces local products which can be bought at a cheap price and shipped to other areas where people would pay more, you should take advantage of the situation.

Best wishes for your success !

In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. It is not enough that your site is impeccably designed or has the latest in animation of content. You should focus your efforts not only in attracting visitors but also in leading them to make a purchase. There are dozens of marketing strategies you can use to attract more buyers and pump up your sales. One of them is by establishing an excellent and professional reputation for prompt and efficient response.

As more potential customers visit your site, you should expect a flood of inquiries and requests for information. This is an excellent opportunity for you to capture more clients and lead them to buying from your site. Thus, it is important that you carry out an efficient and prompt response to every email you receive. The fastest and most effective way to do this is by utilizing Autoresponder services.

Autoresponder services use a computer program that automatically returns a prewritten message to anyone who sends an email to your site. It is widely used for responding to consumer inquiries and visitor comments and suggestions. Autoresponder services are also used by e-zines in responding to people who subscribe or unsubscribe to their online magazines. Companies, who send out their e-newsletter regularly, also use Autoresponder services.

How can effective Autoresponder services help boost your business? The answer lies in its ability to return a prompt response to any e-mail the site receives. By responding rapidly and efficiently, you create a very good impression on your potential customer. Good Autoresponder services help you get important information back to these customers immediately. An effective Autoresponder service helps you communicate your message promptly, creating a sense of professionalism and efficiency that your clients will definitely appreciate.

Another very important advantage of Autoresponder services is that it saves time with multiple marketing tasks. Certainly, you do not have enough time to personally make and send all correspondence. Autoresponder services allows you to send thank you letters, newsletters, product information, brochures, orders etc. to hundreds of clients almost immediately and simultaneously. Autoresponder services are also indispensable in any email marketing campaign.

Choosing the right Autoresponder services is very important. What then should you look for in an Autoresponder service? First, you should pick an Autoresponder service that is reliable and can give you 24/7 service. You cannot afford to lose a customer because your Autoresponder service failed to answer his query or request for information. The ability to respond promptly is the first thing you must look for in any Autoresponder services.

Another key factor you should consider when choosing Autoresponder services is flexibility. Good Autoresponder services allow you to customize unique responses that will have maximum effect on the customer. You should avoid creating an impression that the customer is communicating with a machine instead of a real human being. Excellent Autoresponder services lets you provide the information that is specifically targeted for what the potential customers are looking for. Because any email from potential customers essentially represent the customer’s intent on getting more information about your product, which can ultimately lead to direct sales, all emails are important. Thus, a top Autoresponder service must fulfill all these duties to help you boost your business.

Online forums are a fantastic reminder of the influence the internet has had on society. Using forums to connect with your market is a natural progression.

Forums are online communities where individuals can discuss topics ranging from fly fishing to breast feeding to internet business. Discussions are conducted by posting notes to the forum. A single discussion is called a ‘thread’ and most forums have several – even hundreds – of threads going at any time.

What is truly remarkable about the use of forums is the personal quality of the discussions. Read some of the posts on forums such as ivillage.com and you’ll soon see that the members become more like neighbors (and even friends) than strangers connected only by the keyboard and monitor in front of them.

Where brick and mortar businesses used to prosper based on their involvement in the community – online businesses now have a neighborhood all their own – online forums.

How can participating in a forum help YOUR business?

NETWORKING:

Online forums are a fantastic place to connect with others who are knowledgeable about your business. You probably cater to the same audience and share a common interest. If your businesses compliment one another you might just find a highly profitable partnership or joint venture.

Even if you don’t find a working relationship you may find the referrals or discussions highly beneficial.

TRAFFIC BUILDING:

Along with the referrals you may get when you’ve developed a trusted online presence with other members of the forum, you are also likely to attract targeted visitors to your website.

If the forum permits you to post a signature (your website URL) onto the posts then you can be sure that some of the members and quite likely some of the ‘lurkers’ (people who view but don’t post) will come check out your site.

EDUCATION:

Using the forums wisely can open you up to a great education. Whether it is from fellow entrepreneurs in your field or experts and other posters – you are participating in an ‘inner circle’ type discussion that may open your eyes to new developments and opportunities in your business.

ADDICTIVE:

The only downside is the highly addictive atmosphere. With members posting from all over the world it can be difficult to reign in your viewing time on forums.

On the flip side, other members are hopefully as interested in what you have to say and you may quickly develop a reputation as a reliable source for information.

Be very cautious to follow forum rules. Never spam a forum – your aim should be to participate in a conversation, not interrupt it. Have fun and watch your business grow!

When companies look for outsourcing help, they often look to home based businesses. And although the term ‘home based’ can imply one person working from a house, it can take on a different, larger dimension. And that’s what many companies look for: a larger sized business operation.

What does that mean? In a word, reliability. For example, can you be counted on regularly? Or will there be times when you take on too much work or not enough, need to adjust accordingly – and then… what will happen to their projects?

Well now you can get a grip on your company size and handle workloads large and small. Here are ways that you can increase your home based operations without physically crowding yourself out of workspace or blowing your budget for future project handling opportunities.

Joint Venture – Team up with a partner, company or other entity and help each other. Combine a product with a service – something or yours with something of theirs. Then farm out work as necessary.

Interns / Students – Contact colleges, universities, high schools and other education centers in your area and ask about intern and student opportunities. Many places allow you to participate in their programs; fill out their forms, post flyers, actively recruit, etc. Keep some help on hand and put them to work.

Subcontract – Check with your local Chamber of Commerce, surf the Internet, post for help on forums, etc. Find companies for farming out some of your work and keep their information handy. Give them a try when you’re not too busy, so that when you ARE, you’ll know they are a good fit for your clients and you.

Helpers – Hire part time help. Place an inexpensive classified ad in the local newspaper and search for hourly help. Call the places that leave flyers on or around your mailbox or front porch and have them distribute ‘Help Wanted’ flyers in your neighborhood for you. Call your church, fitness center and / or other organizations with which you participate and have them post a notice on the bulletin board. Get help and keep a list handy of those seeking extra income.

Profit Center – Seek help from others experienced in your chosen field of interest and set up a profit center or two to generate additional opportunities. Many can be automated today so that they are pretty much hands-on. They all you have to do is market. This way, when times get lean, you can increase your marketing efforts. And when times are too busy, you can ease up.

As the Boy Scouts say, Be Prepared! Don’t let your lack of preparation be an excuse for being too small and unreliable.

You have joined a great business and you want to create a downline to make it a success. Or you have found something that you believe will interest a good majority of the web users.

You make your decision to begin a mass emailing campaign. Have you got what it takes to write an email and get the replies flying in?

Most of us send out emails almost every day we do it so often with out even thinking about it, as a result they are often written and sent out less than perfect and fail to produce the desired result.

The purpose of sending out mass email is usually intended to attract visitors to view a website rather than make a sale, therefore it is important to take your time and define your aim precisely before writing the email.

Keep it simple and brief; avoid using long or technical words as some people may not understand them. Do not use three words where one will suffice. If the email is long and full of waffle boredom will set in and without a doubt it is likely to be deleted before reaching the end of it.

The opening paragraph is vital. If it does not click with the reader right away you have wasted your time sending it.

Even the best writers spend time editing and rewriting their article or email.

Start with an eye catching headline. It might be a question or statement. You must grab their attention right away. Look at it from your readers point of view, is it forceful enough or exciting to make you want to read on and discover the end result?

Headlines hook prospects and lead them to the next line. There you start to build their interest to ensure they read the next sentence… and each subsequent one.

You might even find it is worth offering a free gift or a monthly newsletter that would help their business. There are plenty of free e-books on the web that you can give away.

If the intention of your email is to make a sale then offer a guarantee or a full refund this should dispel any fears they may have.

A cheeky way to test out your email is to send it to a couple of friends who are interested in business, add a message at the end of it and ask them to email you.

If you don’t receive a reply then you know your email was discarded before they reached your message, it is then a good idea to edit your email and remove any unneeded text.